For independent hotels that want to improve revenue, service and get support.
What we manage :
- Revenue management & distribution
- Financial integrity checks & margin protection
- Guest experience alignment & service consistency checks
- Structure and support for the GM & ownership
- Clear reporting to ownership
For selected hotels we take full responsibility for revenue, day-to-day operations and experience while protecting the essence of the project.
We go further by adding services like international press relations and sales representations.
Disciplined, boutique style of management, never generic.
We help owners shape a clear concept, build the right team structure, choose systems, set standards and prepare the hotel for launch.
- Concept & experience direction
- Team structure & service flow
- Systems selection (PMS, POS, CRM, task tools)
- SOPs that real teams can sustain
- FFE guidance & operational layout
- Pre-opening planning & Opening onsite support
- Positioning, rates & distribution setup
We review the hotel’s commercial strategy, operational flow, guest journey, leadership structure, financial leaks and brand coherence resulting in a practical roadmap that brings the hotel back into alignment, strategically and operationally.
- Revenue & distribution review
- Guest journey & experience consistency
- Service flow & operational rhythm
- Leadership & team structure
- Cost control & financial leaks
- Technology stack
- Positioning & concept alignment
We believe every hotel needs a clear intention, a point of view that guides decisions and helps teams understand what truly matters.
Purpose anchors the experience and brings coherence to the operation.
Boutique hospitality depends on delivery, leadership and consistency.
We help teams create simple, sustainable routines that support the guest experience every day, without unnecessary complexity and with technology that supports it.
A strong concept must be supported by healthy numbers.
We bring discipline to revenue, distribution and financial integrity, ensuring the business stays resilient while the experience stays authentic.
Guillaume’s hospitality career began in St. Barths at Eden Rock and Tom Beach Hotel, where he mastered luxury service. He then brought his expertise to Mexico, managing renowned boutique hotels like La Valise and Encantada Tulum. With a passion for creating intimate, locally-rooted spaces, Guillaume focuses on blending thoughtful design with exceptional guest experiences across all his properties.
Jose’s career took off at Mundo Imperial, where he spent 17 years in various administrative roles. He then served as Controller at AZULIK. Since 2018, he has been a professor at INDESAG, facilitating courses in finance, administration, and organizational development, sharing his extensive industry knowledge.
Mathilde is a French designer based in Mexico with a strong international background in creative direction for luxury brands, hospitality and cultural experiences. As Creative Director at GIAFFER™, she has shaped visual identities with vision, coherence and depth, developing narrative worlds for projects like La Valise and collaborating with leading names in the boutique sector.
Yolanda’s journey in hospitality began at Polar Multimedia, where she immersed herself in project management and B2B sales. Her passion for guest experiences blossomed during her time with the NH Hotel Group, where she played a key role in boosting customer satisfaction. After enriching her skills at Hyatt Regency Mexico City, she became the Sales and Marketing Director at Hotel Volga.
From Bahia Principe to RIU, Gladys has spent years managing regional sales and global distribution across the Americas and EMEA. At APARTE, she translates that big-brand expertise into smart, boutique-scale strategies that strengthen direct bookings and high-value segments.
+ 52 624 264 0515
contact@apartehospitality.com
La Condesa, Mexico City
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